A Step-by-Step Guide to Creating Product Bundles That Sell

Shopify merchants have a simple, proven lever for lifting revenue: product bundling. By packaging complementary items under one offer, you boost average order value (AOV), shift slow-moving stock and deliver savings that keep shoppers coming back. Follow this streamlined process – powered by the Kitenzo bundle-builder app but applicable to any Shopify bundling tool – and watch single-item orders turn into multi-product checkouts.

1. Start With Data-Led Product Selection

Review Shopify Analytics for best-sellers; these “hero” items lend instant credibility to a bundle. Next, scan order histories and reviews to spot products customers already buy together. A DSLR camera and spare memory card, for example, solve a need in one click. Confirm inventory before promoting so you don’t oversell.

2. Match the Bundle to a Clear Goal

Every profitable bundle serves a purpose. Want to raise AOV? Add logical accessories around the core item. Need to clear over-stocked SKUs? Pair them with a popular line at a modest discount. Launching a new range? Introduce it inside a mixed bundle so shoppers discover it risk-free.

3. Price for Perception and Profit

Add your costs – product, packaging and fulfilment – then set a bundle price that protects margin while showcasing value. A 10–20 % saving versus buying items separately is the sweet spot on most stores. Spell out the deal in your copy: “Save £14 when you buy the Summer Adventure Kit.”

4. Build and Publish With Kitenzo

Kitenzo lets you choose products, craft a benefit-led title, upload a composite image and set purchase limits in minutes. Once live, the bundle appears in your catalogue with its own URL and real-time stock tracking, making marketing and fulfilment frictionless.

5. Drive Traffic to the Offer

Feature the bundle above the fold on relevant product pages and surface it in the cart as a one-click upsell. Follow up with an email segment targeting past buyers of the main item. Short unboxing videos on Instagram and TikTok routinely outperform static posts, so demo the full bundle in action and include a swipe-up link.

6. Measure, Learn, Optimise

Kitenzo analytics tracks conversion rate, revenue per visitor and attachment rate. Watch the numbers for two sales cycles, gather feedback, then swap weak items or tweak the discount. Iteration turns a good bundle into a best-seller.

The Bottom Line

Smart Shopify bundles delight customers, lift revenue and cut marketing waste. Ground yours in data, price them transparently and promote them hard – the Kitenzo bundle builder handles the rest.