How to Maximize Your 2025 BFCM Sales with Bundle Strategies

Proven Bundle Strategies to Boost AOV and Revenue

Black Friday Cyber Monday (BFCM) is the biggest opportunity of the year for Shopify merchants to grow sales, acquire new customers, and strengthen customer loyalty. But with competition at an all-time high, discounting alone isn’t enough. To stand out and maximise average order value (AOV), smart merchants are turning to product bundles; curated offers that encourage customers to buy more, while delivering a seamless shopping experience.

Here’s how you can use bundles strategically this BFCM to unlock higher revenue, and how our Shopify bundle app Kitenzo makes it simple to execute these ideas.

1. Create Irresistible Gift Bundles

During BFCM, customers are hunting for gifts that feel “ready-made.” Offering bundles that combine complementary products into gift sets or boxes simplifies decision-making and increases perceived value.

With Kitenzo, you can design full-page single or multi-step bundles that look beautiful and match your brand. (View some of our demos here). Whether it’s a holiday gift box, a “starter kit,” or a seasonal multipack, you can use the Visual Design Editor to customize the layout and presentation without touching code.

Pro tip: Price your bundles below the combined total of individual products. Customers feel they’re getting a deal, and you raise your AOV.

2. Encourage Repeat Purchases with Recurring Bundles

BFCM isn’t just about one-off spikes in revenue, it’s about building momentum into the new year. Offering Recurring Bundles is a powerful way to turn first-time shoppers into long-term customers.

For example, if you sell consumables like supplements, coffee, or skincare, create a bundle that customers can subscribe to at a discount. This ensures a steady flow of revenue after BFCM while improving retention rates.

3. Use Smart Rules to Guide Customer Choices

One challenge with bundles is ensuring they meet business goals, like protecting margins or clearing seasonal inventory. That’s where Kitenzo’s Conditions Engine comes in. You can set minimum and maximum requirements, or rules such as “choose any 3 items from this category” to structure offers strategically.

This flexibility lets you upsell without overwhelming customers, while giving them the freedom to personalise their bundle with products of their choosing.

4. Offer Tiered and Volume Discounts

Shoppers expect discounts during BFCM, but blanket markdowns can erode your profits. Instead, use dynamic discounting to encourage larger purchases.

With Kitenzo, you can set tiered discounts (e.g. 10% off when you buy 2, 20% off when you buy 4+) or volume pricing to reward customers who spend more. This creates urgency, drives higher AOV, and allows you to control how deep discounts go.

5. Optimise with Data-Driven Insights

Bundles aren’t a set-and-forget strategy. Use data to double down on what works. Kitenzo’s analytics dashboard shows you which bundles are converting best, what rules or discounts drive the most engagement, and how bundles are impacting your AOV.

Armed with this insight, you can refine your offers in real time throughout the BFCM weekend, reallocating traffic and promotions to maximise sales.

6. Don’t Forget the Customer Experience

BFCM shoppers are often new to your store. If their first experience feels confusing or clunky, they may not come back. That’s why bundle design matters just as much as the discount.

If the out-of-the-box templates don’t work for your brand, Kitenzo’s Template Creator, gives you full design flexibility to create your own template and customize the shopping flow. A polished experience builds trust, which is crucial during high-traffic periods.

7. Loyalty Shouldn’t be an After Thought

BFCM may feel like a sprint, but long-term success comes from turning one-time buyers into repeat customers. Too many brands focus on the sale and neglect the relationship. After the frenzy, follow up with new customers through thoughtful post-purchase emails, personalised offers, and loyalty-driven bundles.

For example, create exclusive returning-customer bundles or limited-time discounts for those who shopped during BFCM. With Kitenzo’s flexibility, you can design these quickly and keep your audience engaged well beyond the holiday rush.

BFCM provides the perfect storm of traffic, urgency, and buying intent.

By using bundles strategically, you’re not just offering discounts, you’re creating value, simplifying decisions, and guiding customers to spend more.

With Kitenzo, you’ll have all the tools you need from Recurring Bundles to smart rules, discounts, design customisation, and analytics. The result? Higher AOV, stronger margins, and more loyal customers long after the holiday rush.

This year, don’t just compete on discounts. Compete on strategy. Start building your bundles now and make this BFCM your most profitable yet.