A/B Testing
Test bundle variations and let the data pick the winner.
Stop guessing, start testing. You built a great bundle — but is it the best version? Without testing, you're guessing. A different layout, price, or product order could convert significantly better.
How it works
Get started in 4 steps
01
Pick your bundles
Select Bundle A (control) and Bundle B (variant).
02
Set your split
Configure traffic percentage (50/50, 60/40, any ratio) and completion targets.
03
Watch metrics roll in
Track visitors, conversions, revenue, and conversion rate per variant.
04
Declare a winner
System recommends the better performer; you make the final call.
Stop guessing, start testing.
Install on Shopify →Routing
Deterministic traffic splitting
SHA256 hash of the visitor ID ensures the same visitor always sees the same variant. Visitor ID is a UUID stored in the browser. Only visitors entering via Bundle A are routed — direct Bundle B access is unaffected.
Traffic Split
Deterministic Routing
Control
Variant
Each visitor is deterministically assigned via hashed customer ID
Metrics
Seven metrics tracked daily
Unique visitors, impressions, add-to-cart events, purchases, revenue, conversion rate, and revenue per visitor. Metrics are aggregated daily, giving you trend data to spot patterns over time.
Results
Bundle Layout — A vs B
95% statistical confidence
Iteration
Test, learn, iterate
Set auto-completion targets: end date, visitor count, order count, or revenue threshold. Winner recommendation appears at 100+ total orders. Chain tests — the winner becomes the new control for your next experiment.
Lifecycle
Test Status Flow
Auto-completion criteria
Test auto-completes when any criterion is met
Use cases
Built for merchants like you
Home decor
Grid vs. carousel layout — 12.4% vs 8.7% conversion rate. Grid wins. Data-driven layout decision.
Food brand
$49 vs $39 price point — revenue per visitor tells the real story, not just conversion rate.
Fashion
With sidebar summary vs. without — does showing the running total increase or decrease add-to-cart rate?
Related features
More ways to sell bundles
Trusted by 55,000+ merchants have used Kitenzo who've sold $475M+ in bundles since 2017.
Find your best-performing bundle
No monthly fee. You only pay when your bundles sell.