De La Heart: A simple bundle, a real discount, proven results

De La Heart is a Miami-based wellness brand selling natural skincare and lymphatic drainage massage tools. Their products are designed to work together. So when it came to building a bundle, the setup was straightforward: pick any 3 products, get 15% off.

Getting this experience live didn't take long. And the reason is simple: they used Kitenzo's Showcase bundle template.

Up and running with no setup headache

The Showcase template gives merchants a clean, ready-to-go bundle layout with no design work required. De La Heart didn't need to write custom CSS or spend time configuring a page from scratch. The template handles the visual structure. They added their products, set their rules, and published.

For a brand focused on running a tight operation, that matters. Less time in setup means more time on what actually drives the business.

A rule that keeps things clean

De La Heart's bundle has one clear mechanic: choose 3 products to get a 15% discount. To make sure that stays clean on the customer side, they've used Kitenzo's overfill prevention rule. Once a customer has added 3 items, the bundle locks. They can't accidentally add a fourth, and there's no confusion about what qualifies. The rule enforces the structure quietly, without requiring any instruction from the merchant.

This kind of constraint is easy to overlook when building a bundle, but it's the kind of thing that affects conversion. A confusing or broken experience at the product selection stage costs sales. Getting it right from the start means customers move through the process without friction.

Telling customers exactly what they're saving

De La Heart is acing their customer communications; they're using clear instructions and descriptions to communicate the value of the discount. Rather than leaving customers to do the math, the bundle summary spells it out. Shoppers can see what they're getting, what it would normally cost, and what they're saving by buying as a set. That clarity reduces hesitation at the point of purchase. When a customer understands the saving before they get to checkout, they're less likely to second-guess the decision.

Kitenzo's bundle summary is configurable, and De La Heart has used that flexibility well. The descriptions aren't vague. They're specific, which is exactly what a customer needs when they're deciding whether to add one more item or close the tab.

A bundle that's already bringing in sales

The 3-product structure gives customers a way to build a routine in one purchase, and the 15% discount makes it a more compelling choice than buying individually. De La Heart has already sold 280 bundles since launch.

The Showcase template, the overfill rule, and the discount engine all work together to deliver a quality user experience without requiring custom development. Kitenzo handles the mechanics, De La Heart focuses on the products. That's a true partnership in action.

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