The Shopify App Behind Bloom Mondays' Stress-Free Gift Box Experience

Choosing the right gift is hard. Rianne, the founder of Bloom Mondays, knows this better than anyone. It's exactly why she started her Haarlem-based gift box brand. After one too many trips to the shops ending in a bottle of wine and a shrug, she set out to create something better; a place where anyone could build a genuinely thoughtful, beautifully packaged gift box without the stress.

To bring her vision to life, Rianne uses our Shopify app Kitenzo to power the customer experience behind her gift box builder.

Lots of products, zero overwhelm

Browse the Bloom Mondays catalog and you'll quickly see the scale of what they've curated: over 20 carefully selected sustainable brands spanning beauty products, jewelry, candles, baby gifts, homewares, notebooks, socks, and more. For a customer landing on the bundle page, this large product range could easily become a problem: Too much choice, no clear path in, abandoned basket.

This is where product discovery becomes critical and where Kitenzo's filtering feature earns its place. On Bloom Mondays' bundle page, shoppers can filter the product catalog by category; Beauty, Baby, Accessories or by occasion; Gift for him, Thank you, Get well Soon etc., letting them navigate a large, diverse range and zero in on what actually makes sense for the person they're buying for. Shopping for a new mom? Filter to Baby. Treating a friend to a thoughtful gift? Self-care. Filling a housewarming box? Home accessories.

Good filtering isn't just nice UX, it can turn a product catalog into a discovery experience. Customers can easily find what they’re looking for but also along the way stumble across products they didn't know were there, and end up building a richer, more personal box because of it. The experience moves from potentially overwhelming to genuinely enjoyable, which is precisely the feeling Bloom Mondays was built around.

The out-of-the-box bit that matters

Here's what's worth noting for any merchant considering Kitenzo: Bloom Mondays didn't build anything custom to get this experience. The filtering functionality is part of Kitenzo's standard bundle page setup, no developer needed, no bespoke code, no ongoing maintenance headache. It just works out of the box and you can configure the styles as you want.

Plus creating the multi-step buying experience is effortless with our steps creator. You can add as many steps as you like. For gifting, selecting your gift box, choosing your products and adding a gift card, is a widely used customer flow, and is super easy to create in Kitenzo.

For a one-person business like Bloom Mondays, that's significant. Rianne can focus on curating great products and packing beautiful boxes, while Kitenzo handles the product discovery experience that gives customers what they want, when they want it.

A gift brand built on choice, backed by the right tool

Bloom Mondays is a natural fit for a bundle builder, but not all bundle builders are a natural fit for Bloom Mondays. A store with this many categories and a strong requirement for personalization needs a builder that keeps the shopper in control without making the journey feel complicated. Kitenzo does this quietly, reliably, and straight out of the box.

Install on the Shopify app store and get a 14 day free trial.