Kitenzo Helps Labfresh Generate $100k+ in Additional Revenue

LABFRESH is a fashion-forward business creating the new generation of menswear with innovative textile technology and responsible production. Their mission is "to make your life easier, fight over-consumption, and reduce waste." This is a mission we resonate with, so we wanted to find out more about "the most funded Dutch fashion project in the history of Kickstarter."

We sat down with Orsi, LABFRESH's Head of Growth, to learn more about their journey and how Kitenzo played a role in their success.

"LABFRESH is a fashion-tech startup founded in January 2017. We became the most backed Dutch fashion project in the history of Kickstarter. We make products that look good, feel great, and stand the test of life. By applying the latest textile innovations to pure, natural cotton, we are able to make our shirts stain and odor repellent, easy-care, and sustainable."

After an even more successful second Kickstarter campaign, LABFRESH wanted to handle the pledge collection and order fulfillment directly from their webshop.

"Traditional services charge a high fee for this, and on average, 10% of the backers choose to purchase additional products during the process. Because we are able to handle the pledge selection through our website, partly thanks to Kitenzo, we saw over 30% of customers selecting add-on products, generating an additional $100k in revenue."

LABFRESH made a separate bundle for each Kickstarter pledge so backers could choose the exact size, style, and color of the products they supported.

"Kitenzo was helpful in keeping our stock in sync and offering our customers a smooth pledge collection process."

When asked why they chose Kitenzo over other apps, Orsi shares:

"We thoroughly researched all bundle options in the Shopify app store, but only Kitenzo allows customers to customize their bundle on a variant level. The fact that customers can customize the bundle products on a variant level is a huge benefit."

The impact on sales was significant.

"We generated over $100k additional revenue by being able to handle the pledge collection via our website, which is partly made possible by Kitenzo."

As for customer feedback, Orsi mentions:

"Customers are generally very happy about the process, although some mentioned that this is not the traditional way of pledge collection since it's usually done with a simple survey. However, that creates tons of extra work for retailers."

This ongoing success story highlights how LABFRESH is revolutionizing menswear while streamlining their ecommerce operations with Kitenzo.